FLOWER PITCH – HOGENBOOM PHLOXEN
FLOWER OF FLAME
The greek word for ‘flame’ is ‘phlox’. That seems like a good starting point to promote a flower that deserves more attention.
Phlox is a surprising flower. When closed it looks like a bunch of decoration greens. Until it comes to life… Suddenly you see one colourful capsule after the other pop up, each with three or more petals, until a full flaming bunch of flowers bursts out of your vase. After that simply enjoy the sight and delicate fragrance of your the pale blue, violet, pink, bright red or white bunch. That is exactly why we like Phlox so much.
FLOWER PITCH BY HOGENBOOM
Jeroen Hogenboom, owner of Hogenboom Phloxen, came by to explain how the Phlox can best be used. After a brief explanation of the company’s history Jeroen gave an interesting lecture about the big differences in Phloxes by variety and by grower. There is no such thing as a standard Phlox, because different varieties of Phloxes bloom differently and even between different growers this may vary quite strongly.
CHOOSE ONE GROWER AND STICK TO THAT
It may sound strange, but it truly came from Hogenboom’s own mouth. He’d rather have you choose one grower, maybe not even Hogenboom itself, than switch growers all the time to get the cheapest Phloxes and as a result regularly be disappointed about how the flowers do not bloom as you had expected.
Hogenboom visited OZ Export to prove that their high quality Phloxes are steady in quality all season long. That is why most of his customers buy his flowers on a steady basis. The OZ Export sales staff listened to his convincing arguments and agreed on promoting the Hogenboom Phloxes from Friday 24 until Friday 31 July.
FLOWER PITCH PROMO
Hogenboom Phloxen and OZ Export offer 65 cms and 50 cms mixed in the bucket bunches for your liking. Do try this at home and promote these beautiful “Flowers of Flame” to your customers too. The Phlox Mix in bucket is available in our webshop and with your OZ vendor.
From left to right: Phlox Mix in Bucket 65 cm | Phlox Mix in Bucket 50 cm.