FLOWER PITCH – 10 YEARS OF MADIBA
— THE SUCCESS STORY OF A SANTINI BRAND
— THREE TOP MADIBA GROWERS PRESENT THEIR ASSORTMENT
Thursday is becoming a traditional Flower Pitch day at OZ Export. This week we received a big delegation of growers and breeders celebrating the tenth anniversary of the Madiba brand.
In 2005 Madiba was introduced, first only as a new white Santini. It took a while for the market to adopt the flower, because normally Santinis are sold merely on their weight and that is not quite what Madiba offers. Their unique selling point lies elsewhere.
Whereas a regular Santini has about 10-15 flowers per stem Madiba varieties easily count 20-30 flowers per stem. That’s double the value for money and double the attention! Madiba really fills your bouquets or a mono vase.
THE NAME ‘MADIBA’
Madiba is the nick name of Nelson Mandela. He was named Madiba by his own Xhosa tribe, of which he was the leader. The variety names for every colour are derived from the names of South African towns, like Lindi, Jombe, Ringa, and so on.
FLOWER PITCH BY THE BREEDER AND THE GROWERS
Breeder Dekker’s Gerco Drenker took the stage to inform the entire OZ Export sales staff about the Madiba santinis and opened a discussion about the usability of the flowers in different settings. For instance, Madibas are always good priced and are, therefore, a good substitute for other bouquet fillers that are more expensive, like the white or yellow Matricaria buttons. It might be worth giving it a try.
After half an hour the Flower Pitch session was closed with a top offer for all OZ Export customers. From Friday 25 September until Friday 1 October we have an offer you simply can’t refuse in Madiba Lindi White, Ringa Yellow and with a custom made 7 Colours Mix Bouquet. Ask your vendor or check the OZ Export webshop Specials.
Madiba is not just a product, it is also the experience that counts. The extremely long vase life and good transport possibilities, huge number of flowers per stem, top quality selection by the best growers and the great volume give Madiba a big decorative value. To assist you getting everything out of this flower breeders Dekker regularly publishes a booklet with inspirational Madiba arrangements. Order this free brochure with your vendor at OZ Export.
During the Flower Pitch a short company film was presented. Click the image below to watch this on YouTube: