SEPTEMBER’S FLORAL TREND MOODBOARD WITH ALSTROEMERIAS

Alstroemeria kicks off the indoor season in all the colours that this cut flower offers, with white being the utterly on-trend colour. What’s unique about Alstroemeria, is that it saves its beauty for the right moment.

In our shop the flowers are still hiding in their buds; it’s only when the consumer takes them home that they display their full beauty. It is very important for us — flower professionals — to tell our customers about the beauty that’s hidden inside. The smooth stems also appeal to a younger market, and this cut flower’s impressive vase life fits with the trend of choosing products, which you can enjoy for a long time.

 

FLORAL TREND MOODBOARD

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BEAUTY COMES FROM WITHIN: ALSTROEMERIAS

ORIGIN

Alstroemeria, also known as the Inca Lily, originates from the cool mountain regions of the Andes in Brazil, Peru and Chile. The current production of Alstroemeria as a cut flower occurs in the greenhouse, where the plant has a high productivity. The quality of the flowers has improved considerably in recent years, resulting in sturdy stems, attractive green foliage and a longer vase life.

RANGE & ASSORTEMENT

Although white plays the leading role in September to reinforce the feeling of a new start, Alstroemeria features many different cultivars with fabulous clear bright colours and markings on the flower. The flowers come in virtually all the colours of the rainbow. The markings can also range from entirely plain to spots or stripes on the petals. In terms of flower shapes, there are new forms, such as double-flowered varieties and Alstroemerias with very large flowers. There is also the spray Alstroemeria Florinca, with sturdy stems, small flowers and a long vase life — up to 3 weeks.

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What to look for when buying Alstroemeria?

  • When buying Alstroemeria, check the length, firmness, leaf quality and the number of buds per stem. The weight determines the price. But we prefer to also look at the ornamental value of the flowers.
  • It’s very important to check the ripeness. Buds with enough colour will open better, have a more intense colour and offer larger flowers and a better vase life. [In this case: raw is not always better]
  • When buying Alstroemeria, it is important that the flowers are free of pests and diseases. The flowers or the leaves can sometimes show botrytis (blight/grey mould). The buds may also be shrivelled or drop off easily.
  • Alstroemeria is sometimes pre-treated by growers in order to improve the lifespan and counter yellowing of the leaves. This should be indicated when they are offered.

 

Care tips for professionals

  • Place Alstroemeria in clean buckets or vases with clean water with a preservative added. This ensures that the flowers opens well, the leaves do not turn yellow, and the water is not contaminated by bacteria.
  • Trim 3-5 cm off the stems with sharp secateurs or a sharp knife and remove the bottom leaves. Make sure that there’s no foliage in the water.
  • Ensure that the flowers and the foliage cannot get damp due to excessive humidity or from condensation in the cellophane. This will encourage botryti -, a fungus, which rapidly diminishes the decorative value. With Alstroemeria this is often called blight because of the small spots on the flowers, or grey mould when it is between the leaves.
  • The flowers of the Alstroemeria last a lot longer than some of the leaves — we therefore suggest with this flower to remove all the leaves when using her in bouquets.

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PROFESSIONAL ALSTROEMERIA PRESENTATION TIPS FOR YOUR SHOP

After the relaxed mood of the summer, September provides structure and the need for order again. For the styling of Alstroemeria, that means peace and rhythm to show the flower’s purity to its best advantage. There is also an increasing interest in sustainability and accountability. Vases can hint at re-use (painted bottles) or multifunctionality (vases that can also serve as a jug or carafe). This creates a harmonious coherence, in which you retain an overview. The supporting colours can be muted: white, grey, black, blue and a hint of russet.

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SEPTEMBER’S COLOUR PALETTE

 

September pantone colours

PANTONE 12-0806 Rutabaga
Rutabaga is a basic beige both rooted and timeless.
PANTONE 17-0000 Frost Gray
An eternal gray shade, Frost Gray conveys gravitas and stability.
PANTONE 17-0535 Green Olive
A definitive olive, Green Olive sets the standard for green.
PANTONE 18-4217 Bluestone
Bluestone is a color of quiet resolve.
PANTONE 18-3211 Grapeade
The distinctive Grapeade is a notable muted mauve tone.

 

FLOWER AGENDA 2019

The upcoming weeks, Alstroemerias are in the spotlight of the Flower Agenda. The inspirational images above are produced by the Flower Council. Keeping in mind the Horticulture Sector Trends for 2019. These trends are a translation of the latest consumer trends. We focus specifically on the horticultural sector.

If you would like to find out more about the Flower Agenda please click here.

 

GET FREE CONTENT

At OZ Export, we do not only deliver beautiful flowers, but we offer you great customer service as well. This includes marketing and sales support. Every month, we make a free digital promo kit for our loyal customers. If you would like to receive this promo kit, please ask your Account Manager. You may also contact our Marketing department directly by sending an e-mail to: marketing@ozexport.nl.

 

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