JULY’S FLORAL TREND MOODBOARD WITH SUMMER FLOWERS

Radiant colours and appealing shapes: Sunflower (Helianthus), Feverfew (Tanacetum) and Statice (Limonium Bunatum) make up a versatile trio that provides exciting bouquets in terms of volume and shape and which are also very suitable for airy rustic bouquets. The three of them are on the Flower Agenda, because they represent sunshine, blooming fields and the sea: three things that are very much associated with Summer.

Summer flowers fit seamlessly with the interiors trend, in which greenery and nature offer balance against the advancing technology in the home: in this case ‘smart’ goes together with ‘heart’.

 

FLORAL TREND MOODBOARD

Trend MOODBOARD - Helianthus - Summer Flowers - Matrecaria - Limonium - july 2019

 

MEET Team Summer Flowers

1#  SUNFLOWER [HELIANTHUS]

The Sunflower [botanic name: Helianthus] is very recognisable: a sturdy, slightly hairy stem that forms a thick bud at the top, from which a large flower with a dark heart emerges. There are also Sunflowers with a green heart and with a fluffy flower. The length of a cut sunflower is usually between 50 and 60cm. Our selection of summer flowers originates from North America and was spread from there to South America and then came to Europe in 1530 with Spanish sailors. The Sunflower is grown in order to produce Sunflower oil or to harvest the seeds, in addition to being a classic summer cut flower.

Sunflowers like Vincent Van Gogh painted them — yellow petals with a dark heart — are the most popular offering, but there are also varieties with a yellow or brown heart and with lemon, orange or red petals. There are also some single-flowered and double-flowered varieties. There is even a Sunflower with a flower that stands upright. Most Sunflowers are not traded by name, but under the label of large or small-flowered. The most common cultivar is Helianthus ‘Sunrich Orange’.

2# Feverfew [Tanacetum]

Feverfew [botanic name: Tanacetum] has small white flowers and a yellow heart. The flowers smell spicy, and the stems reach a maximum length of 60cm. This flower has a simple, natural look that is very fresh and gives the feeling of a meadow flower. Feverfew is a member of the Aster family and grows in south-east Europe.

Feverfew comes in single-flowered and double-flowered varieties in white and yellow, although there is also a dyed feverfew on the market. With single-flowered varieties, the cut flower consists of a ring of white petals around a heart made up of tubular flowers. With some varieties the petals are absent, so that they look like compact balls. The foliage has a beautiful spicy fragrance.

3# Statice [ Limonium Bunatum]

Statice [botanic name: Limonium Bunatum] is usually blue and sometimes yellow, lilac, pink or bicoloured. In the wild, this flower grows on salt marshes and in areas affected by tides. It brings a seaside feel to a bouquet. This cut flower is also 50-60cm in length. Statice originates from the Mediterranean area but is also native to countries in and around the Caucasus. The bred cut flower is more colourful and refined in structure than the flowers of the wild plant.

Statice differs between Limonium cultivars and Limonium sinuatum. These are particularly sold under the name Statice and offer bright colours whereby blue predominates. There are also pink, lilac and bicoloured varieties. Limonium cultivars also offer branching varieties filled with small flowers in shades of grey, blue or lilac.

 

OZ Export - Flower of the Month July - Sunflower Helianthus - Summer Flowers - Flower Council Holland

 

What to look for when buying summer flowers?

What is most important when buying is the ripeness of the flowers. With all three flowers the unripe specimens will droop more quickly, will last a shorter time in the vase, and also underperform in terms of colour intensity and size. Buying ‘raw’ is not a good idea in this case.

 

Care tips for professionals

  • The use of preservatives is very important in the summer months in order to optimise the condition of these flowers during shipping, storage and retail.
  • It is best to store the flowers in the cold store at a temperature of 4-5°C.
  • Ensure that the flowers cannot get damp due to excessive humidity in the cold store or from condensation in cellophane caused by temperature fluctuations. This will encourage botrytis, a fungus which rapidly diminishes the decorative value. With many summer flowers this is known as blight or grey mould.

 

OZ Export - Flower of the Month July - Sunflower Helianthus - Summer Flowers - Flower Council Holland

 

PROFESSIONAL SUMMER PRESENTATION TIPS FOR YOUR SHOP

Because all summer flowers have fairly strong stems, they can be inserted in oasis for arrangements that gives an indoor garden effect. They are also very suitable for loose field bouquets, and for arrangements in which they are scattered across a number of different small vases. The display can be uncomplicated and a bit nonchalant, as is fitting for a carefree month like July.

 

JULY’S SPRING COLOUR PALETTE

 

July pantone colours of the montj

PANTONE 11-0106 Sweet Corn

Sweet Corn tempts with its soft and buttery attitude.

PANTONE 17-0542 Pepper Stem

Zesty yellow-green Pepper Stem encourages our desire for nature’s healthy bounty.

PANTONE 15-0960 Mango Mojito

The golden yellow Mango Mojito feeds our craving for pleasant comforts.

PANTONE 17-1564 Fiesta 

A festive orange red, Fiesta radiates energy, passion and excitement.

PANTONE 19-1862 Jester Red

Adding depth and intensity, Jester Red combines rich elegance with urbanity.

 

FLOWER AGENDA 2019

The upcoming weeks the Summer Flowers are in the spotlight of the Flower Agenda. The inspirational images above are produced by the Flower Council. Keeping in mind the Horticulture Sector Trends for 2019. These trends are a translation of the latest consumer trends. We focus specifically on the horticultural sector.

If you would like to find out more about the Flower Agenda please click here.

 

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