BLOOMINGDALE – FROM KENYA WITH LOVE

This week, we would like to surprise you with a special and exclusive for OZ Export and 2 sister companies offer from Bloomingdale. However, we would first like to introduce you to the grower and share their story.

THE STORY AND PRODUCTION

Background Information

Bloomingdale is a rather young company, born only in 2013. In the past 6 years, they have grown incredibly much, becoming a very big player amongst Kenyan Rose suppliers and gained a global recognition.

Bloomingdale was born in the Bobmil Group – the whole group consists of such small family businesses. However, despite how big the business has become, it was and still remains family-owned and managed.

You may wonder how this company flourished so rapidly. The key is, of course, the passion. The quality of the flowers is remarkable as well. But you will find out more about that further in the article.

 

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PRODUCTION

Bloomingdale is all about Quality, Consistency and Continuity. They are producing premium T-Hybrid Roses on their farm, which now covers approximately 40 hectares. That’s not it — the grower has an expansion plan! They have a large assortment of Roses — at this point, there are around 30 varieties. This means, they use slightly more than a hectare per variety. Of course, this assures the desired consistency in Rose production.

The Roses are grown at the altitude of 2450 at the foothills of Mount Kenya. ‘So what?’ — you may think? The answer is simple — growing Roses at such altitude results in formation of even larger flower buds, which is another important feature of Bloomimgdale’s production.

 

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Beautiful Roses on sturdy stems — Rosa Hypnose on the left and Ever Red on the right.

PERSONEEL CARE

Of course, every well-established company has personnel. However, not each company takes good care of its workers. Here, we are talking about several aspects — this is the development of employees within the company and their health.

Bloomingdale has around 600 employees and still pays a lot of attention to the knowledge its personnel possesses. The company believes that knowledge = power. Therefore, they give a proper training and explain to employees how to do even the most simple things. The process might not be too hard to grasp, but knowing it from A to Z will result in great results and high quality of the flowers from growing to packaging.

However, that is not it. Each and every worker in Bloomingdale has their medical insurance, which is not any less important. The company also donates and contributes to greater causes — for instance, for ‘African Girl Foundation’.

 

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ASSORTMENT AND OFFER

As we have mentioned in the very beginning of the article, this week we do not only tell you about Bloomindale, but also have a very exclusive offer from them. This offer is intended for you to get to know the company better and get better acquainted with their production and assortment.

In this case, we are offering you mixed boxes — these boxes will include the whole assortment of Bloomingdale — with 5 stems per variety. There are 30 different varieties in total, but the boxes are as following:

  • 60cm x 200;
  • 50cm x 220;
  • 40cm x 250.

This means, that for some varieties there will be more than 5 stems. Apart from that, you will also receive a booklet with their whole assortment!

 

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Beautiful Cheetos variety. In the second picture are: our Rose purchaser Gert, Roy, Jaimin Shah — the owner of Bloomingdale and Arjan and Martijn from Bloomingdale.

TAKE ACTION – GET BLOOMINGDALE

Did you fall in love with Bloomingdale? Are you curious about their production? Be quick and get the mix box before you ran out of time! Go to our webshop or app and make your purchase.

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