Annually new flower concepts are put in the market. To support growers, whom are introducing new novelties, the flower auction Royal FloraHolland brings hundreds of novelties to attention of trade by presenting the ‘Dutch Tulip Award’ each year.

This award is the most prestigious in the ornamental cultivation sector for the best market introduction of the year. The selection is based on several criteria such as; originality, news value, applicability, merchantability, added value for sales channels and the consumers. The nominations and winners are chosen by an expert and a public-orientated jury as well as buyers and sellers at Royal FloraHolland.

This year the event is held on the 7th of November, including many participants of the sector and the press. The event will take place in the studios of Aalsmeer, which was originally an old auction building.

This year’s finalists are:
Allium Ampeloprasum 'Green Drops' by SJAAK VD HULST ROZENKWEKERIJ

Lilium Roselily Series by J.A. & J. MOERMAN

Ranunculus Butterfly Ariadne by ARNO DUIJVESTEIJN

Rosa large-flowered Adele by MTS MELLEMA-VERSTEEG

Scabiosa Candy Scoop by LIVEWIRE FLOWERS

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