GET THE FEELING GERBERA CAMPAIGN
Spring – what a beautiful time of the year! Full of love, life and colours. And it so happens, the Gerbera is the Flower of the Month in April. So let’s Get the Feeling!
Every Gerbera is combined with a different feeling. For example Gerbera Sphere stands for Magnificent (Prachtvoll in German).
GET THE FEELING WITH GERBERAS
Get The Feeling has finally started! Its purpose, of course, is to celebrate the beautiful flower called Gerbera. This campaign is an initiative of a Dutch Gerbera association Coloured by Gerbera, the aim of which is Gerbera promotion. During this campaign, exclusively selected wholesalers in Germany and the Netherlands are presenting a wide range of Gerberas – both offline and online.
WELcome the GERBERA IN YOUR SHOP
The Get the Feeling campaign is very colourful, because there are over 600 Gerbera varieties! They can be divided by sizes – large, mini and nano; by shape – sphere, curly and spiky; and they also come in an enormous range of colours! It most definitely is enough to find a suitable flower for any arrangement, taste or occasion. Every look will fill you with different emotions and feelings. So lets, indeed, celebrate this majestic flower!
All Gerbera categories f.l.t.r.: Large, Mini, Nano, Sphere, Curly, Spiky and Bi-Colour.
WELCOME THE GERBERA IN YOUR WEBSHOP
Not only will the Gerbera be present in shows at the wholesalers, but she can also be found online. The wholesalers received an online toolkit. This kit includes various pictures in formats for their Facebook, Instagram, website and webshop. For example, every exclusive campaign partner (including growers, breeders, wholesalers and exporters) placed a post about the campaign last Monday to give it a kick-start.
Sunshine-like curly Gerbera Pastini Sienna, next to a beautiful bright pink sphere Gerbera called Cupid.
G & V – POPULAR GERMAN HORTICULTURE MAGAZINE
To make everybody in Germany aware of the campaign, an article of four pages was placed in one of the most popular horticulture magazines in Germany: G&V (Gestalten und Verkaufen).
FEELING GERBERA CAMPAIGN WEBSITE
Besides this, people can also find more information about the campaign and details on participating wholesalers on a specially designed website: Feeling Gerbera. Until the end of April, our customers will be participating in this exclusive campaign. So what are you waiting for?!
OZ EXPORT AS YOUR EXCLUSIVE PARTNER
The Gerbera campaign lasts two weeks – started on the first of April and lasting until next week till 15 April. OZ Export is the exclusive exporter campaign partner of Coloured by Gerbera in Germany, hence, we provide selected German wholesalers with the promotion material for in their shop and an online toolkit, which they then use to promote this charming flower to their own customer. This means there is still one week to take advantage of this special Gerbera offer!
So, for the campaign, they received a luxurious design promotion package for their shop and webshop. The promotion package for their shop included 4 carton posters with hooks, cartboard packaging, a brochure holder with 100 brochures, a rolled up banner with a presentation column, a vase with a colourful and bright bouquet, and last but not least! – five beautiful Get the Feeling t-shirts. Those can either be used as a promotion or gift for a customer, or can simply be worn – they have bright colours and a fun message!
Our own block of Gerberas for Get The Feeling campaign, and, of course, the bright merchandise.
Another curly Gerbera Pastini Venezia and Get The Feeling cartboard packaging with folders.
GET THE FEELING, TOGETHER WITH US?
Would you like to participate as well next time? Then please let us know! You can contact our Marketing department via email@example.com or ask your account manager for more information. Meanwhile, check out all our Gerbera varieties on our webshop or app.
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