FEBRUARY’S FLORAL TREND MOODBOARD WITH CHRYSANTHEMUM

Flowers that come in yellow, white, green, pink, red, orange, purple or bronze –  sometimes with a diameter of up to 14 cm: the Chrysanthemum is a real beauty. The Chrysanthemum will therefore be gracing the Flower Agenda in February. It’s travelled a long way – all the way from Asia – but now feels entirely at home here.  

 

FLORAL TREND MOODBOARD

 

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CHRYSANTHEMUM FLOWER FACTS

Origin 

The flower has been highly regarded in China and Japan for a very long time. For example, in China only the nobility were allowed to have Chrysanthemums, and in Japan the Chrysanthemum is considered the national flower. The flower symbolises a long and happy life – both there and in other parts of the Far East. The Chrysanthemum only came to Europe in 1688 from what were then the Dutch East Indies. Linnaeus christened it Chrysanthemum indicum: ‘the golden yellow flower from the Indies’.

Range & assortment

We can divide the Chrysanthemums into three flower types:

  • The disbudded Chrysanthemum: one larger flower per stem;
  • The spray Chrysanthemum: multiple small flowers;
  • The Santini Chrysanthemum: maximum stem length 55 cm.

We also differentiate between single-flowered, double-flowered, anemone, spider and pompon types. New Chrysanthemum varieties are often faster growing and have new colours, flower shapes and sizes. Colour-treated Chrysanthemums are also a growing trend.

 

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What to look for when buying Chrysanthemums 

  • The length of the stem, the weight, the ripeness, the flower type, the colour and the flower shape;
  • The flower is prone to botrytis, so check for brown spots on the flower or patches on the leaves;
  • Also beware of leaf-miner fly. This insect makes small white tunnels in the leaf;
  • Damage to Chrysanthemums is usually caused during the journey from the grower to flower shop. Growers therefore pre-treat the flowers so that they can cope better with transportation in boxes.

 

CARE TIPS FOR PROFESSIONALS 

  • Place Chrysanthemums in a clean bucket; possibly add flower food to the water;
  • Chrysanthemums can be stored dry at temperatures between 1-3°C, but not for too long;
  • Use a sharp knife or secateurs to trim 3-5 cm off the stem and remove the leaves that are still in the water;
  • Chrysanthemums are thirsty – top the vase up with fresh water regularly;
  • Keep the humidity low: condensation on the packaging material can cause botrytis;
  • The cellophane around disbudded chrysanthemums can be easily removed by lightly spraying it with water;
  • Don’t place Chrysanthemums in direct sunlight, then they will last up to 3 weeks.

 

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Display tips for professionals

In February you can create attractive natural bouquets with Chrysanthemums and the first flowering branches of Prunus, Syringa or Forsythia. The fresh yellow and pink are a lovely teaser for spring.

If you prefer small, full bouquets, combine Chrysanthemums with bold flowers – Tulips, Ranunculus and Anemones. You can also put together a fresh green bouquet packed with green Anthuriums, Chrysanthemums, Carnations and foliage species such as Philodendron, Asparagus and Pandanus.

 

FEBRUARY’S WINTER COLOUR PALETTE

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PANTONE 12-0806 Rutabaga

Rutabaga is a basic beige both rooted and timeless.

PANTONE 17-0000 Frost Gray

An eternal gray shade, Frost Gray conveys gravitas and stability.

PANTONE 18-4217 Bluestone

Bluestone is a color of quiet resolve.

PANTONE 18-3211 Grapeade

The distinctive Grapeade is a notable muted mauve tone.

PANTONE 16-1532 Crabapple

Bringing warmth and comfort, orangey- rose Crabapple looks as though it were baked by the sun.

 

FLOWER AGENDA 2020

Same as the Flower Agenda of 2019, the Flower Agenda 2020 is set by Flower Council of Holland, which means that they are the content owners – this also includes the photos in this article.

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At OZ Export, we do not only deliver beautiful flowers, but we offer you great customer service as well. This includes marketing and sales support. Every month, we make a free digital promo kit for our loyal customers. If you would like to receive this promo kit, please ask your Account Manager. You may also contact our Marketing department directly by sending an e-mail to: marketing@ozexport.nl.

 

 

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