WHAT’S YOUR FAVOURITE FLOWER?
DON’T JUST GIVE ANY FLOWER, GIVE SOMEONE’S #FAVOURITEFLOWER
On 5 October 2015, Funnyhowflowersdothat.co.uk launches their new #Favouriteflower campaign. The message of this campaign is to communicate that giving or receiving of a favourite flower is much more valuable than just any bunch of flowers.
From 5 to 31 October, the campaign will be highly visible throughout the Netherlands, Germany, France and the UK, and is co-financed by the European Union. In each country the campaign will be supported by several large-scale media channels; video networks like YouTube, social channels like Facebook and Twitter, but also via print, such as national newspapers, magazines and outdoor billboards and even radio in some countries. Through coverage and large-scale PR activities, we will encourage audiences to give more attention to the message.
Wholesalers and florists in countries that are not directly supported by the Flower Council can, of course, also profit from this free publicity. Below, there are downloadable posters available for everyone who wants to promote their business.
NEW FAVOURITE FLOWER BOYS!
The campaign, which first launched in 2012, has already attracted a lot of attention, this year the Flower Council has focused on a new guise. In order for consumers to make a direct link with flowers, they have casted “their” Flower Boys again, but this time, auditioning for the role as a florist. In this way, they create a logical association with flower shops, and they hope that florists will participate in this campaign.
RESPONDING TO THE CAMPAIGN
The surroundings of the campaign is a florist or flower shop where a variety of beautiful flowers are on display. Combined with the beautiful flowers provide the Favourite Flower Boys is a sure way to get you pulled in. Dutch Flower Council have invested heavily in materials available to florists to take advantage of the campaign to draw attention to their business and we of OZ Export invite all to participate and have fun and to drive footfall back to your shop floors.
To request your life-size Favourite Flower Boy cut out, click on one of the three images.
The attached material may, unless otherwise stated, be used royalty-free from source Funnyhowflowersdothat.co.ukBack to overview