The Dutch Flower Agenda will focus on its final flower of 2015, the sparkling Amaryllis [Hippeastrum], from week 48 to week 52. Impress your customers with this long-stemmed elegant beauty. Her symbolism makes her perfect for capturing hearts. Inspire your customers with enchanting Amaryllis arrangements.
Anyone looking to discover the Amaryllis’s birthplace needs to travel to Latin America and the Caribbean. This radiant flower is a descendant of the Narcissus family, and grows from a bulb. Did you know that the name ‘Amaryllis’ comes from the Greek word ‘amarussein’, which means ‘sparkling’ or ‘radiant’?
The Amaryllis symbolises pride and enchanting beauty. She expresses a feeling of friendship and affection, the perfect flower to capture everyone’s heart!
COLOURS AND SHAPES
The Amaryllis’ petals are very unusual; they look and feel like they are made from fabulous velvet. In terms of colour, they come in white, red, yellow, pink, salmon, purple, orange and bi-coloured. There are usually four to six imposing flowers on the stem. The Amaryllis does not have any foliage. That is why they sometimes call her the ‘Naked Lady’ in the United States.
CARE TIPS FOR CONSUMERS
Help your customers to enjoy their Amaryllis for a long time by giving them the following tips.
• Trim the stems.
• Select a sturdy glass vase.
• Make sure that the vase is nice and clean, fill it with water and use cut flower food for bulb flowers.
• Place the vase in a reasonably cool place, not in a draught or next to the fruit bowl.
HOW TO MAKE AN AMARYLLIS BOUQUET
The Amaryllis combines well, and effortlessly fits into various styles. If your customer fancies simplicity, then combine Amaryllis with Viburnum. If they prefer something livelier, but still restrained, make a fantastic white bouquet with Amaryllis, Syringa and Magnolia. A robust bouquet also works well. Take a sturdy vase and place Holly and Amaryllis bulbs in it to create a bouquet that no-one can ignore!
WHATS THE FLOWER AGENDA?
The Flower Agenda 2015 features fifteen flowers sorted by seasonal availability. The agenda tells consumers the story of the flower and offers them inspiration and beautiful images. The agenda appears on Funnyhowflowersdothat.co.uk and the content is formatted in such a way that it can be easily shared via social media.
THE FLOWER AGENDA 2015
The Flower Agenda is an initiative by Funnyhowflowersdothat.co.uk in cooperation with FloraHolland and the VBW, who have selected the fifteen flowers in the Agenda. With this Agenda the Flower Council of Holland is fulfilling the wish to draw consumers’ attention to seasonal flowers, product-specific promotions, and flowers that are available all-year round. The Flower Agenda 2015 concludes with the Amaryllis.
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