FLOWER DIARY PRESENTS THE RANUNCULUS
The Dutch Flower Council has made a list of flowers they are promoting throughout the year: the ‘Flower Diary’. This Diary will focus on the Ranunculus from week 9 to week 12 (23 February – 20 March). Here the consumer can learn about all aspects of the flower whose name is Latin for ‘little frog’. This probably refers to many species being found near water, like frogs. Will you be helping this flower to leap into the spotlight during these weeks?
RANUNCULUS, FROM THE GREENHOUSE TO THE VASE
It might not be spring yet, but with cheerful Ranunculus it feels already much closer. What consumers might not know is that this flower originates from warm Central Asia, but is planted in the Netherlands as a bulb in a cold greenhouse. This is done in the autumn. When the sun starts to shine in February, the flowers (which are still on the plants at that point) perk right up. They are harvested and the Ranunculus is ready for your shop. Nowadays we also get great Ranunculus from Italy, like from the Campania and Liguria region.
COLOURS AND SHAPES
The Ranunculus comes in many colours, like white, yellow, orange, pink, red and purple. For the best result it is important to nurture and maintain this flower with care. Give your customers the following tips to ensure that they enjoy their Ranunculus for a long time.
• Cut a piece off the stem.
• Place the flowers in a clean vase with clean tap water and bulb flower food. Not too much water, because the hairy stems can’t tolerate it.
• Ranunculus are thirsty; your customer should therefore top the vase up regularly.
• Place the vase in a cool spot away from draughts. This will ensure that the flowers remain beautiful for a long time.
THE FLOWER DIARY 2015
The Flower Diary is an initiative by Funnyhowflowersdothat.co.uk in conjunction with FloraHolland and the VBW (Dutch Florist Association). The Diary 2015 features 15 flowers sorted by seasonal availability, telling the story of the specific flower, and offers inspiration and beautiful images. Consumers can find the diary on Funnyhowflowersdothat.co.uk and can share the content via social media. With this diary, the Flower Council of Holland is achieving its objective to draw the consumer’s attention to seasonal flowers, product-specific promotions, and flowers that are available all year round.
The new images of the fifteen flowers have been photographed in line with the Green Sector Trends 2015. This is an interpretation of the latest consumer trends focusing specifically on the horticulture sector, both indoors and outdoors. It consists of the key style trends: Unexpected Wild, Eco Luxe and The Happy Life. Each flower in the Flower Diary has been photographed in the most appropriate style. For the Ranunculus this is the The Happy Life trend.
THE HAPPY LIFE TREND
Life is a big party that you should celebrate every day! This approach results in a cheerful and colourful interior. It is handled in a playful way. Homes appear to be decorated as if a party could start at any moment. There is extensive use of a variety of patterns. Cheerful colourful bouquets are essential. This joy and optimism results in a wave of colour in interior and exterior products, whereby bright colours and pastels are mixed together.
THE ENTIRE FLOWER DIARY FOR 2015
Week 9 to 12 Ranunculus
Week 11 to 13 Carnation (Dianthus)
Week 14 to 18 Gerbera
Week 19 to 22 Peony (Paeonia)
Week 23 to 26 Lily
Week 27 to 30 Sunflower (Helianthus)
Week 30 to 32 Calla (Zantedeschia)
Week 32 to 35 Hydrangea
Week 36 to 40 Chrysanthemum
Week 40 to 42 Alstroemeria
Week 42 to 45 Lisianthus (Eustoma)
Week 45 to 48 Orchid
Week 48 to 52 Amaryllis (Hippeastrum)
WHAT IS DUTCH FLOWER COUNCIL?
Dutch Flower Council is a close-knit, motivated and international foundation funded by growers. The organization is a mix of specialists in the field of creative marketing and communication. Aim of Dutch Flower Council is to ensure that flowers and plants enjoy a permanent spot high on the consumer’s agenda.
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