FLORAL TRENDS FOR 2017
Like every year the Flower Council has brought together a team with floral specialists and trend watchers to determine which four trends are on top of mind in the new year. Here they are:
FLOWER TREND 1: HARMONISE
Misleading experiences mean that the need for truth and trust is greater than ever. Places where we can retreat and feel nature around us are important. We surround ourselves with flowers and plants which fulfil a symbolic role. Natural, round shapes allow us to find peace. Natural patterns and designs derived from flowers and plants typify this trend. Green is at the heart of the colour palette, alongside calm colours such as pale yellow and pink and lilac accents.
FLOWER TREND 2: EQUALISE
In and around the home, small flowers and plants are placed on a pedestal and are given equal status with all other products. The combination of various unusual materials and a mixture of romantic and bright colours create a new harmony. Both feminine floral patterns and masculine minimalist patterns with small checks and stripes are important.
FLOWER TREND 3: ENERGISE
Create a simultaneously relaxed and active space by combining fresh, powerful and functional together. This is reflected in powerful, stark flowers and leaf shapes in eye-catching colours. The focus is on energetic colours combined with a paler or faded tone. The stark, geometric materials and patterns feature sports references such as stripes, dots and honeycomb structures.
FLOWER TREND 4: REBEL
In times of rising tension and stress, we need to find a release In response to this, an atmosphere is created in which there appear to be no rules, but instead colour, cheerfulness and silliness. Flowers and plants are ideal for meeting this need by using unexpected colour combinations and shapes. Convention is thrown to the wind and we get the chance to adopt a contemporary, unique angle. Anything’s possible – everything’s allowed!
FOLLOW THE FLORAL TRENDS ON SOCIAL MEDIA
If you like to keep up with all the floral trends throughout the whole year, please follow our social media accounts:
• OZ Export Facebook page
• OZ Export Instagram Page
• OZ Export on vk.com
• OZ Export Facebook page for Germany
• OZ Export Facebook page for Poland
• OZ Export Facebook page for Spain
• OZ Export Facebook page for France
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