FIRST ‘FLOWER PITCH’ AT OZ EXPORT

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GROWER PROMOTES HIS FLOWERS FACE-TO-FACE WITH THE OZ EXPORT SALES TEAM

OZ Export has developed a new platform for growers to show their flowers directly to the sales team: Flower Pitch. On Friday 28 November the first Flower Pitch was presented by Mount Kenya Alstroemeria (MKA).

Flower Pitch should not be an endless meeting, but a quick presentation of the farm and its flowers, logistics and USP’s. Henric van der Krogt, Sales Director of MKA, used his fifteen minutes well explaining what is his company’s added value to the existing Alstroemeria market, especially outside the Dutch season. Especially the very long vase life is was emphasized. We have tested the products from MKA already several times and we know that not only the flowers, but also the leaves are exceptionally strong in water.

After the presentation there was room for questions. Since the imported Alstroemeria is still a product with rather low awareness there were particularly questions about availability and transport. Van der Krogt took his time to explain how MKA works.

IMMEDIATE FOLLOW UP

The interaction is completed by an immediate follow-up. This week the Mount Kenya Alstroemerias are available in a special offer, to give our customers the opportunity to try these great flowers and be convinced of its size, weight, colours and vase life. Your can order your mix boxes with your vendor at OZ Export.

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Henric van der Krogt presents his flowers in front of an interested crowd of OZ Export vendors

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Simultaneously the grower’s flowers are presented in the Display Corner

Summarized, we can say that the first Flower Pitch was a successful encounter between the grower and our sales team.

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