FLOWER WORLD AT IPM IN ESSEN
At the end of January it means it’s time for IPM Essen! When entering the Messe Essen you will be seduced by tons of flowers, plants and everything that has to do with the horticulture sector! Every year IPM takes place in Essen, to let breeders, wholesalers and florists come together. Like last year IPM was successful, many German floral experts visited the fair along with a growing international audience.
Our flower specialists were also present at the trade fair at the Dutch Flower Group. We welcomed many people at our stand and spoke about the trends for 2018, new projects and special requests of our clients.
DUTCH FLOWER GROUP STAND
The stand was based on innovation and our new flower app. You could see this through the several LED screens that were present at the stand. The stand was designed by Heleen Valstar and stole the show. Visitors could take pictures at our flower wall. We made vintage Polaroid pictures for our visitors, but with a modern twist. We took the picture with our smartphones, so that’s pretty nifty! Also the centerpiece was a real eye-catcher for many IPM visitors.
OZ Export’s German flower specialists at the Dutch Flower Group Booth
OZ’S NEW FLOWER APP
We were more than happy to show our visitors our new app and had many enthusiastic reactions. It is favorable that the you can buy your flowers anywhere you want at any time, even during the trade fair ;).
In the hall 1A the flower battles took place, which attracted many visitors. Like a real battle, six young florists competed against each other while two hosts interacted with the audience. The finalist were placed on a spinning platform during the battle. This way, the audience could see every florist create their masterpiece.
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The florists working hard on their masterpiece during the Flower Battles