Bloemenbalk - Paeonia

The Flower Agenda presents Peony [botanical: Paeonia] as Flower of the Month from week 20 until week 22. You, your customers and consumers can read all about this sparkling flower that brings the sun into your home. Enjoy the charms of this beautiful bloomer for the next weeks.

SINCE 1784

Here in Europe are enjoying the splendour of the Peony already since 1784. In China the history goes even further back. In the Orient Peonies were not only cultivated for the flowers, but mostly for the roots. These would, according to the Chinese, be fever-reducing and styptic medicines.


New images of every flower in the Flower Agenda have been produced in line with the Green Sector Trends 2015. This is a translation of the latest consumer trends focused specifically on the horticulture sector, both indoors and outdoors. There are three separate style trends: Unexpected Wild, Eco Luxe and The Happy Life. Each flower in the Flower Agenda has been photographed in the most appropriate style. For the Peony this is the Happy Life style trend.



Anyone whose heart has been captured by the charms of the Peony is in luck: there are at least a thousand Peony varieties, in all sorts of shapes and colours. So there’s plenty of choice! There are some with a single row of petals, or with semi-double and double flowers. Everyone can also indulge themselves in terms of colour: the Peony comes in sunny yellow, romantic white, soft pink or fiery red.


A beautiful flower naturally comes with beautiful symbolism. The Peony therefore represents love, happiness and health.


Please pass the following tips to your customers to let them fully enjoy their Peonies.
• Cut five centimeters of the stem with a sharp knife.
• Use a clean vase and fill it with fresh water.
• Are the Peonies thirsty? Re-fill the vase occasionally.
• Do not place the vase in a draft place, in direct sunlight or next to a fruit bowl.



The Flower Agenda is an initiative by the Flower Council of Holland in conjunction with FloraHolland and the VBW; they have jointly selected the fifteen flowers in the agenda. With the Flower Agenda, the Flower Council of Holland is meeting the wish to promote seasonal flowers, product-specific promotions, and flowers that are available all year round to consumers. The Flower Agenda 2015 will still feature the following flowers:

• Week 20 to 22 Peony (Paeonia)
• Week 23 to 26 Lily (Lilium)
• Week 27 to 30 Sunflower (Helianthus)
• Week 30 to 32 Calla (Zantedeschia)
• Week 32 to 35 Hydrangea
• Week 36 to 40 Chrysanthemum
• Week 40 to 42 Alstroemeria
• Week 42 to 45 Lisianthus (Eustoma)
• Week 45 to 48 Orchid (Orchidea)
• Week 48 to 52 Amaryllis (Hippeastrum)


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