We are coming into some radiant weeks: from week 30 to week 32 (25 July to 14 August) the focus will be on the Sunflower [Helianthus]. Introduce your customers to this explosion of cheerfulness over the coming weeks.

The sunflower’s colours and shapes

Everyone is familiar with the yellow Sunflower, but the ‘Queen of Summer’ is also available in orange, brown, cream and dark red. There’s also plenty of variety when it comes to shape: there are Sunflowers with large or small flowers, with a single row of petals or with multiple rings of petals. In any shape and colour the Sunflower guarantees a sizable helping of summer sunshine. With most Sunflowers the head is somewhat dipped. With the upcoming generation of sunflowers the head is straight, which will make them easier to use.

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Pictures and design by the Flower Council.

Sunflower symbolism

The sunflower often symbolises the sun and love. In Greek mythology the nymph Clytia fell head over heels in love with the sun god Apollo. Although Clytia was very beautiful, Apollo did not reciprocate her love. As a result Clytia died of a broken heart. She was transformed into a sunflower and therefore constantly follows the sun in order to be able to see her sun god.


Radiant sunflowers are ideal for making a bouquet shine. First create a subtle bouquet with Calla [Zantedeschia] and Statice, and tie it with string. Use attractive string, because it remains visible, and then place the sunflowers around it in a big hug. Wrap a cheerful coloured piece of tape around this to keep everything together and to lend it a fun finishing touch.

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Pictures and design by the Flower Council.

Care tips for Sunflowers

Give your customers the following tips in order to ensure they fully enjoy their sunflowers.
• Select a clean vase and fill it with tap water at room temperature.
• Add cut flower food to the water for a longer vase life.
• Cut or trim the stems diagonally by 3 to 5 cm with a sharp and clean knife or secateurs.
• Make sure there are no leaves hanging in the water.
• Do not place Sunflowers in a draught, in full sun or near central heating.
• Regular top the vase up with tap water, because Sunflowers are very thirsty. The vase will be empty before you know it!
• Don’t place Sunflowers near a fruit bowl. Fruit emits ethylene gas which will cause the flowers to age more rapidly.

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Pictures and design by the Flower Council.


From week 30 to week 32 the Sunflower [Helianthus] is in the spotlight of the Flower Agenda. Inspirational images have been produced for all the flowers in the Flower Agenda by keeping in mind the Horticulture Sector Trends 2016. These trends are a translation of the latest consumer trends focused specifically on the horticultural sector both indoors and outdoors.

If you would like to find out more about the Flower Agenda click here.
Funny how flowers do that
Go to our webshop or app to order your beautiful Sunflowers now!

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