OCTOBER’S FLORAL TREND MOODBOARD WITH CHRYSANTHEMUMS

Sparkling shapes, trendy shades and, of course, that legendary resilience: the Chrysanthemum is justifiably the undisputed heart and soul of the October party. No other cut flower offers so much choice, from sparkling stars and volumous spray Chrysanthemums to cheerful pompoms and spectacular soloists, which can reach a diameter of 10 centimetres.

Perfect for classic Autumn bouquets, but also the ideal material for modern arrangements in trendy colours, such as ochre, pink, lilac, brown and yellow. Because pushing the envelope is something else that Chrysanthemums are very good at.

 

FLORAL TREND MOODBOARD OCTOBER

 

OZExport_FlowerExport_Flowerofthemonth_FloralMoodboard_October

 

CHRYSANTHEMUM FLOWER FACTS

ORIGIN

Chrysanthemums were being grown in China as a flowering herb as early as the 15th century BC. They were seen as an exulted plant with special properties. So special that only noblemen were given permission to plant them in their gardens. Chrysanthemums can therefore also be found on the finest Chinese porcelain, painted in the refined Asiatic style. In Japan, the flower plays an even more prominent role – as the national symbol and in the form of the imperial Chrysanthemum Throne. The succession – Emperor Akihito abdicated in favour of his son Naruhito earlier this year – meaning that Chrysanthemums are particularly relevant this year.

RANGE & ASSORTEMENT

The offering consists of spray Chrysanthemums (multiple flowers per stem), disbudded Chrysanthemums (one flower per stem) and Santini (maximum flower diameter – 40 mm, stem length – 55 cm).

In terms of flower shapes, we have:

  • Single-flowered;
  • Double-flowered;
  • Anemone;
  • Spider;
  • Pompom.

The range consists of more than 400 varieties, so there is plenty of choice to welcome Autumn 2019 in a surprising way.

OZExport_FlowerExport_Flowerofthemonth_flowercouncil_september_chrysanthemum_1

 

What to look for when buying CHRYSANTHEMUMS?

  • When buying, check the length of the stem, the weight expressed in grams per stem, the ripeness expressed in stages from 1 to 5, the type of Chrysanthemum (spray, disbudded, Santini), the colour and flower shape.
  • The flowers must be healthy and free of pests and diseases. Chrysanthemums can sometimes suffer from botrytis (= blight, grey mould) – a fungus, which manifests itself as brown spots on the flower or patches on the leaf.
  • The stems can somewhat droop if the flower is too heavy for the stem.
  • When the flowers or the foliage are damaged or flawed, this is often the result of shipping or storage.
  • A Chrysanthemum’s leaf can sometimes contain small white tunnels, which are caused by the larvae of the leaf-miner fly.
  • Good nurseries pre-treat Chrysanthemums by pre-watering them, as a result of which they can better cope with dry shipping in boxes. Outdoor Chrysanthemums are transported in water and pre-treated with a wetting agent, which encourages the woody stem to take up water.

 

Care tips for professionals

  • Place Chrysanthemums in clean buckets or vases with clean water with a preservative added. This ensures that the flowers open well, the leaves do not turn yellow, and the water is not contaminated by bacteria.
  • Trim 3-5 cm off the stems with sharp secateurs or a sharp knife and remove the bottom leaves. Make sure that there’s no foliage in the water.
  • Ensure that the flowers and the foliage cannot get damp due to excessive humidity or from condensation in the cellophane. This will encourage botrytis – a fungus, which rapidly diminishes the decorative value. With Chrysanthemums, this is often called blight because of the small spots on the flowers, or grey mould when it’s between the leaves.

PROFESSIONAL CHRYSANTHEMUM PRESENTATION TIPS FOR YOUR SHOP

Exploit the power of the Chrysanthemum by using the length of the flowers for energetic arrangements, whereby you abandon classic techniques and arrange the flowers in a new way. The disbudded Chrysanthemums sparkle at the top, whilst spray and Santini Chrysanthemums create a rich base at the bottom. Three things are important in this style trend. The first, is to strike a balance with the flowers between fullness and space. The second, is to choose flowers with a colour progression for extra dynamism. And the third is the container. It should be clean and sober: white, shiny, smart, plastic. The sleeker the vase, pot or bowl, the more the Chrysanthemums will stand out.

 

OZExport_FlowerExport_Flowerofthemonth_flowercouncil_september_chrysanthemum

 

OCTOBER’S FALL COLOUR PALETTE

 

September pantone colours

PANTONE 12-0806 Rutabaga
Rutabaga is a basic beige both rooted and timeless.
PANTONE 16-0840 Antique Moss
An arresting yellow-based green Antique Moss displays sharp contrast to the autumn/winter color palette.
PANTONE 17-0535 Green Olive
A definitive olive, Green Olive sets the standard for green.
PANTONE 17-1143 Hazel
A mellow brown, Hazel is thought of as an organic natural tone.
PANTONE 18-3211 Grapeade
The distinctive Grapeade is a notable muted mauve tone.

 

FLOWER AGENDA 2019

The upcoming weeks, the Chrysanthemum in the spotlight of the Flower Agenda. The inspirational images above are produced by the Flower Council. Keeping in mind the Horticulture Sector Trends for 2019. These trends are a translation of the latest consumer trends. We focus specifically on the horticultural sector.

If you would like to find out more about the Flower Agenda please click here.

 

GET FREE CONTENT

At OZ Export, we do not only deliver beautiful flowers, but we offer you great customer service as well. This includes marketing and sales support. Every month, we make a free digital promo kit for our loyal customers. If you would like to receive this promo kit, please ask your Account Manager. You may also contact our Marketing department directly by sending an e-mail to: marketing@ozexport.nl.

 

Back to overview