The Dutch Flower Council’s initiative Flower Agenda will focus on the delicate Lisianthus from week 42 to week 45. Your customers will be able to read all about this natural beauty with roots in the Wild West. Will you help your customers to get to know this colourful flower with its powerful symbolism over the coming weeks?


The Lisianthus [botanical: Eustoma] originates from North America, where it grows in riverbeds in the desert and prairie. In the states of Texas, Nebraska, Nevada and Colorado this plant is also called the Prairie Gentian. Although originally an American beauty, the Lisianthus’ rise to fame really started in Japan. It was Japanese growers who cross-bred the Prairie Gentian in the 1930s. This resulted in today’s Lisianthus.


The Lisianthus is multifaceted. It comes in white, red, blue, yellow, pink, purple and orange. Some flowers even have petals in multiple colours … And Lisianthus petals are not only colourful, but also very soft and delicate.

Lisianthus Week 2015


Help your customers to enjoy their Lisianthus for a long time by giving them the following tips.
• Trim the stems slightly diagonally. Use a sharp knife for this.
• Remove the excess leaves so that there are no leaves in the water.
• Place the Lisianthus in a clean vase with clean water.
• Regularly top up the vase: Lisianthus needs a lot of water.
• The thin petals mean that the water in the flowers evaporates rapidly, so do not place them in direct sunlight or near other sources of heat. Do not place the Lisianthus in a draft or next to the fruit bowl either.


You have lots of bouquet options with Lisianthus. However you use it, it will bring sunshine into your customers’ home, despite the shedding petals. Go for a purely natural look by combining pale pink shades of Lisianthus with Waxflower [botanical: Chamelaucium] and Thyme. Or go for a full and slightly more robust bouquet by combining various shades of purple Lisianthus with white Lisianthus. Or how about the sturdy crates in the photo? Place several small crates together and fill them with Lisianthus together with Panicum, Hypericum and Bromelia. That creates a powerful look for your customers using this tender flower.

Lisianthus Week 2015


The Lisianthus appears gentle and cute, but it has a powerful symbolism. This flower represents appreciation, gratitude and charisma. Making it the perfect candidate for a gift bouquet.


The Flower Agenda 2015 features fifteen flowers sorted by seasonal availability. The agenda tells consumers the story of the flower and offers them inspiration and beautiful images. The agenda appears on and the content is formatted in such a way that it can be easily shared via social media.

The Flower Agenda is an initiative by in conjunction with FloraHolland and the VBW, who have selected the fifteen flowers in the agenda. With this agenda the Flower Council of Holland is fulfilling the wish to draw consumers’ attention to seasonal flowers, product-specific promotions, and flowers that are available all year round.

Funny how flowers do that

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