Imposing, colourful, versatile – the Lily has bags of personality, which makes it an attractive centrepiece and popular cheerleader in bouquets. The flower comes in serene white and calm pink, but also in eye-catching red, yellow, purple and orange. With stripes, fringes or spots if preferred. With flowers that can be both trumpet-shaped or shaped like a bowl, the flowers can reach a diameter of 25 cm, and most smell like an oriental garden on a warm evening.




The Lily [Lilium] has been chosen as the flower of the month for June because it’s available in colours – pink, white, yellow – that fit well with the New Frontiers style trend. Think of smart technology in the home where flowers make a subtle reference nature combined with shiny, clear glass and iridescent materials.

Lilies are not only varied in terms of colour, shape and size, but also where they come from. You can find them growing wild in Korea, Japan and parts of Siberia, but also close to the equator in India. In Europe the Lily is native to the Caucasus, the Balkans, Greece, Poland, the Alps and Pyrenees. It also grows wild in most American states, with the exception of the south-west parts of the United States. So, you can certainly describe the Lily as a world traveller!


Bright and soft colours, freckles, flames or spots and a large variety of flower shapes both scented and scentless make the Lily range very varied.

  1. The older generation is the Asiatic Group with plain colours, lots of buds, small flowers, more delicate leaves and stamens that give off pollen.
  2. The Oriental Group features the most colours in white and pink or bicoloured, has larger buds and flowers, coarser leaves, heavier stems and is strongly scented.
  3. The most traditional group is the Lilium Longiflorum Group with coarser leaves and a trumpet-shaped flower. Most of the cultivars are white, but there are also red and pink cultivars. Lilies from the Lilium Longiflorum Group, which means ‘having long flowers’, have a light fragrance and are mainly white.
  4. Crossing the Longiflorum and Asiatic Lily has resulted in the LA Group. These feature pale pastels shades, compact branching, coarser leaves and stamens that give off pollen. The Lilies in the cut flower range are crosses of various species.
  5. A fairly new addition are the double-flowered Oriental Lilies that are offered under the name Roselily and are pollen-free.
  6. The Lilium Martagon Group, the Turkish Lily, with many small spotted flowers on a stem is also a new addition to the cut flower range.




  • The length and the number of buds per stem depends on the size of the bulb used by the grower. The larger the bulb, the more buds, the more attractive the Lily stem.
  • At the time of purchase the flowers must be ripe enough for a hint of colour to be visible; the likelihood of colouring fully and opening is then greatest.
  • Some growers leave their lilies to ripen on the plant. They then display better, have more colour and are guaranteed to open, which is handy for weddings and other events.
  • Lilies are sometimes affected by botrytis (in the form of spots) or ugly leaf tips; dried buds are also an ominous sign for the lifespan.


Care tips for professionals 

  • Trim off the end of the Lilies’ stems and placed them in cold water with cut flower food. There is special food for Lilies that prevents the leaves from yellowing.
  • Store Lilies in cool conditions, but avoid moisture caused by condensation.
  • Lilies can be given a more exclusive look by removing them from the sleeve and displaying them loose in a bucket.
  • Lilies look best high on the shelf – the buds then look most impressive.





A modern and appealing way of displaying Lilies is to use iridescent vases and bowls, preferably with hints of lilac/pink/yellow. Lilies that cannot be used in bouquets because of an accident do incredibly well as a floating flower in cubes and spheres. It can look a bit like a mad professor is experimenting in a laboratory.



Colours of the month May by Pantone


PANTONE 15-0960 Mango Mojito

The golden yellow Mango Mojito feeds our craving for pleasant comforts.

PANTONE 16-1546 Living Coral

Living Coral is an affable and animating shade whose golden undertone gives it a softer edge.

PANTONE 15-1619 Pressed Rose

The blushing Pressed Rose fills us with thoughts of romance and sentimentality.

PANTONE 18-2045 Pink Peacock

The tantalizingly theatrical Pink Peacock fans out to a feast for the eyes.

PANTONE 17-0542 Pepper Stem

Zesty yellow-green Pepper Stem encourages our desire for nature’s healthy bounty.



The upcoming weeks the Lilium is in the spotlight of the Flower Agenda. The inspirational images above are produced by the Flower Council. Keeping in mind the Horticulture Sector Trends for 2019. These trends are a translation of the latest consumer trends. We focus specifically on the horticultural sector.

If you would like to find out more about the Flower Agenda please click here.



At OZ Export we do not only deliver beautiful flowers, but we offer you great customer service as well. This includes marketing and sales support. Every month we make a free digital promo kit for our loyal customers. If you like to receive this promo kit, please ask your Account Manager. Or contact our Marketing department directly by sending an e-mail to: marketing@ozexport.nl.

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