FLOWER PITCH: ERICK DE GROOT

Erick de Groot

“I am not strong in marketing and promoting my products”, Hyacinthus grower Erick de Groot admits. We at OZ Export do not agree, because one important aspect of the marketing mix is The Product, and Erick is one of the best in this.

One other honestly modest remark by Erick de Groot: “I am really not a sales man, my products sell themselves. If people like them, they buy them.” That might be true, because we see that Erick puts his products up front and does not shout about them.

Still, he was one of the first who enlisted for our new project Flower Pitch, to be able to connect with our sales people. And he did! With an easy attitude Erick approached our vendors and got their attention from start to the finish.

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From left to right: Erick de Groot and our Hyacinth-buyer Gersom Wegman | Erick presents his Flower Pitch

TELL WHAT YOU WOULD LIKE

Erick de Groot has a wide coloured range of single flowered Hyacinths, but he is also specialized in white, pink and blue double Hyacinths. During his enthusiastic pitch Erick de Groot explained the added value of doubles, like the volume, in front of the sales staff of OZ Export. He was seeking for answers to questions about his products, like way they should be handled and packed. A strong pro of Flower Pitch is that you get direct answers, and so did Erick.

PROMO WEEK: 2-6 MARCH

During week 10 we will have several great offers from Erick de Groot in our stock. Check it or ask you vendor, because we are convinced that you would not want to miss these four varieties.

Hyacint
From left to right: Hyacinthus Woodstock | Hyacinthus Jan Bos

Hyacint
From left to right: Hyacinthus Crystal Palace | Hyacinthus Rainbow Mix

These varieties and many more are available at OZ Export. Check our webshop or ask your vendor for the colour you like.

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