FLOWER PITCH: COLOURED BY GERBERA

GERBERAS SET THE COLOUR TRENDS FOR THIS YEAR

Coloured By Gerbera is a combined initiative of all Dutch Gerbera growers to promote their colourful Gerberas, both large and mini.

Colour is the defining strength of this allround flower. Gerberas look fresh and cheerful. This makes the Gerbera stand for spontaneity, activity, cheerfulness, strength and togetherness.

It is a very special flower that deserves a prominent place on every retail floor and in every living room. The rich range of colours means that the Gerbera is suitable for any interior, any emotion and any event throughout all four seasons.

On the inspiration pages of the website www.colouredbygerbera.nl this growers organisation shows you how to use the Gerbera in bouquets and floral arrangements, using the EFSA trends for this year. This international trend forecasting service for lifestyle & giftware companies is international market leader when it comes to predicting, knowing and presenting fashion trends. We invite you to read and learn about the 2015 trends to inform your customers too.

TRENDY FLOWER PITCH

The purpose of Coloured By Gerbera doing a Flower Pitch at OZ Export was clear: to present to our sales staff and to you, our customers, the colour trends for this year as well as the right Gerberas to accompany these trends with. Tessa van Saane-van der Wilt and Bart Schouten, two Gerbera growers, represented the Coloured by Gerbera group on this occasion.

Tessa kicked off explaining about the three trend moments for this year: Spring, Summer and Autumn. Every Season has its trendy colour concepts. Spring has two completely different and inspiring concepts: ‘Sweet Pastels‘ and ‘Spring Is In The Air‘.

The key to all inspirational photo examples is that every florist should realise that he/she can easily make this flower arrangement. on his/her own They are very accessible for everyone, an invitation to try.

At OZ Export we have taken up the challenge ourselves to make some flower arrangements with the trendy Gerberas supplied by growers Opti-Fleurs Schouten (Large Gerberas) and Van der Wilt (Germinis). We have these home-made works of art right now in our Flower Pitch Corner. It is astounding how fast you can create something beautiful with these colourful Gerberas and Germinis.

Flower Pitch Gerbera
From left to right: Tessa van Saane-van der Wilt presents her Flower Pitch at OZ Export | Plenty of trendy Gerberas and Germinis in our Flower Pitch Corner.

Below we will give you a few examples of the two 2015 Spring trends.

SPRING TREND 1: SWEET PASTELS

Flower Pitch Gerbera

Flower Pitch Gerbera

SPRING TREND 2: SPRING IS IN THE AIR

Flower Pitch Gerbera

Flower Pitch Gerbera

SPECIAL OFFER 3-10 APRIL

To give all our customers the opportunity to be trendy OZ Export offers from Friday 3 until Friday 10 April a very fashionable Sweet Pastel assortment of seven Large Gerberas and seven Minigerberas against very attractive prices, both as single colours and as a Pastel Mix. We cordially invite you to check the availability and special offers for these trendy Spring Gerberas with your vendor at OZ Export.

When Summer starts we will be back to present to you the Summer trends, so keep on following OZ Export’s news site, or subscribe to our newsletter, like us on Facebook, follow us on Twitter or in any other way you wish.

Back to overview