FLOWER OF THE MONTH APRIL: GERBERA

The Flower Diary focusses on Gerbera in week 14-18. This fresh and colourful flower fits in every style and event. It is a real easy-to use versatile beauty!

The Gerbera is a non-scented flower that belongs to the genus Asteraceae, or Compositae. This genus has its origin in South Africa, Asia, South America and Tasmania. The Gerbera is a very popular flower; in the Netherlands are produced annually as many as 900 million gerberas.

COLOUR, COLOUR, COLOUR

That is exactly what Gerbera is known for. The basic colours of Gerbera are white, red, yellow, pink, purple, orange and green. The flower is also available as two-tone, multi-tone and in various colours derived from the basic colours. The heart of this beautiful flower can be black or green. In Short: Plenty of choice in colour. The shape is plainly cheerful. Have you ever noticed that when a child draws a flower, this is in the form of the Gerbera?

Gerbera

The Gerbera has officially no symbolic meaning, but with its colourful and bright appearance, it represents the words ‘cheerful’ and ‘cozy’. Gerberas want to say: “Because of you, everything is beautiful!”

NEXT WEEK: GERBERA FLOWER PITCH AT OZ EXPORT

Next Thursday OZ Export hosts the Flower Pitch by the overarching growers association Coloured By Gerbera. You will read all about this in our next newsletter, including a great Gerbera deal for week 15.

Gerbera

FLOWER DIARY?

The Flower Diary 2015 presents fifteen flowers, sorted by the season in which they are available. The Diary leads wholesalers, florists and consumers into the story and use of the flower, offering inspiration and beautiful images. The Flower Diary can be found at www.mooiwatbloemendoen.nl and the content is arranged so that it can be easily shared via social media.

There are versions in various languages available:
English: www.funnyhowflowersdothat.co.uk
German www.tollwasblumenmachen.de
French: www.lajoiedesfleurs.fr

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