GET INSPIRED BY OUR FLORAL TREND MOODBOARD FOR MARCH

March, Winter is coming to an end and Spring is peeking around the corner. Nature is getting more and more colourful when the flowers pop through the ground or snow. Every month we will present you a new floral trend moodboard with the Flower of the Month and trending Pantone colours. In March, the Flower Agenda focuses on the Spring flowers: Anemone, Ranunculus and Leucospermum. 

MARCH FLORAL TREND MOODBOARD - FLOWER OF THE MONTH

 

FLOWERS OF THE MONTH: SPRING FLOWERS

Spring is about to arrive, the perfect opportunity to celebrate with not one, but three Spring-time flowers in the Flower Agenda: Ranunculus, Anemone and Leucospermum. Introduce your customers to Spring Flowers!

The Spring flowers Ranunculus, Anemone and Leucospermum are bursting with symbolism:

  • Pride
  • Vanity
  • Expectation
  • Consideration
  • Honesty

Plenty of options for giving someone a great gift!

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RADIATING RANUNCULUS

Ranunculus originally comes from Central Asia. By a roundabout route, the flower finally ended up in Europe. Here it was given its official name: Ranunculus.

The Ranunculus comes in white, yellow, orange, pink, red and purple.

 

 

 

 

 

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LAYERED LEUCOSPERMUM

The South African Leucospermum originally grew on rocky slopes on the coasts in the south-west of the Cape of Good Hope.

Leucospermum is originally orange, but nowadays also comes in ochre, lemon and a reddish colour.

 

 

 

 

 

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ADORABLE ANEMONE

The Anemone originally comes from South-Europe and Asia. You can buy Anemones in white, pink, red, violet and blue.

There are around 120 varieties. Some have a single row of petals, others have more.

 

 

 

 

 

MARCH COLOUR PALETTE

The colour palette for March is colourful. Energetic yellow in combination with soft pink and sky blue. Add some earthy tones to the whole and you’ll have the perfect mix for the first days of Spring.

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PANTONE 15-1520 Blooming Dahlia
With its seemingly suggestive scent, the subtly alluring Blooming Dahlia beckons us with its understated appeal.
PANTONE 14-3207 Pink Lavender
Pink Lavender is a soft and romantic violet rose that charms with its soothing sense of quiescence.
PANTONE 13-0646 Meadowlark
The bold and lively Meadowlark, a confident and outgoing bright yellow shade highlights the Spring 2018 season. Glistening with joy and illuminating the world around us.
PANTONE 16-4132 Little Boy Blue
With the expectation of the clear blue sky, Little Boy Blue is no longer for little boys only. Suggestive of expansiveness and continuity, this azure blue shade reassures us with its promise of a new day.
PANTONE 18-1440 Chili Oil
Seasoned yet season-less. Chili Oil is an earthy brown based red that adds flavourful definition to the Spring 2018 palette.

 

EXOTIC SPRING FLOWER BOUQUET

Picture the season of Spring. Which colours do you use? To really capture the joyful feeling of Spring in a vase, it’s a good idea to use colours like yellow, blue and green. Add the colour of the year; purple to the mix and you’ll get a trendy exotic spring bouquet.

A tall, cylindrical vase is contemporary. The vase helps to elevate the flowers and offers enough room for the large number of stems.

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SHOPPING LIST FOR A PERFECT SPRING BOUQUET

  • Ranunculus
  • Anemone
  • Leucospermum
  • Fritillaria
  • Lathyrus
  • Asparagus setaceus foliage.

FIVE STEPS TO ENJOY YOUR SPRING FLOWERS THE FULLEST

  • Use a clean vase and fill it with fresh water.
  • Add cut flower food to the water for a longer vase life.
  • Trim the stem diagonally with a sharp knife.
  • Place the flowers in a cool spot away from the fruit bowl and not in the sun.
  • Replace the water once every three days in order to enjoy your bouquet for as long as possible.

WEBSHOP TIP!

Check our webshop or app, select the category: other. Here you find oasis, floristy supplies and Chrysal products for the flower professional.

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FLOWER AGENDA 2018

The upcoming weeks the Ranunculus, Anemone and Leucospermum are in the spotlight of the Flower Agenda. The inspirational images above are produced by the Flower Council. Keeping in mind the Horticulture Sector Trends for 2018. These trends are a translation of the latest consumer trends. We focuse specifically on the horticultural sector.

If you would like to find out more about the Flower Agenda please click here.

 

GET FREE CONTENT

At OZ Export we do not only deliver beautiful flowers, but we offer you great customer service as well. This includes marketing and sales support. Every month we make a free digital promo kit for our loyal customers. If you like to receive this promo kit, please ask your Account Manager or contact our Marketing department directly by sending an e-mail to: marketing@ozexport.nl.

 

TO FLOWER THE WORLD VIA SOCIAL MEDIA

Show us your Spring floral designs on Social Media, use the hashtags #ozexport and #toflowertheworld or tag us @ozexport and we will share your floral designs!

Order your flowers in our webshop or if you are on your mobile device please login in our special OZ App.

 

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