GET INSPIRED BY APRIL’S FLORAL TREND MOODBOARD
April, a month filled with joy, happiness and new life! The month starts with the hunt for Easter eggs, cuddling cute bunnies and cheerful baby chickens. After the cheerful Easter celebrations the wedding season is slowly starting up. The perfect period for a Cheerful flower like the Gerbera! With a new month, we also present a new floral trend moodboard with the trending Pantone colours of the season.
FLOWER OF THE MONTH: THE COLOURFUL GERBERA
The Gerbera is an unscented flower which is part of the Asteraceae family. It originates from South Africa, Asia, South America and Tasmania. 900 million Gerberas a year are produced in the Netherlands with 600 different varieties. She’s one popular lady!
The Gerbera symbolism is the birth flower. Her presence means: you make everything more beautiful! With her colourful and sunny appearance she makes your store a lot more cheerful and welcoming straightaway.
APRIL’S BOUQUET RECIPE WITH GERBERAS
What’s your favourite colour? And your second favourite? And your third favourite? When you make a bouquet with Gerberas, you don’t have to choose! Yellow, pink, red, purple, white, orange: there is always a matching colour or shape. Get the most beautiful varieties from our webshop and combine them with other colourful flowers!
- Gerbera of your own choice
- Matching Spray Dianthus
- Coloured wire
APRIL’S COLOUR PALETTE
April is the start of the wedding season, blossoming trees and soft but warm pastel colours.
PANTONE 12-2103 – ALMOST MAUVE
With its gentle petal like touch, delicate and ephemeral Almost Mauve adds a sense of nostalgia to the spring 2018 palette.
PANTONE 15-1214 Warm Sand
Warm Sand is a comforting neutral shade that effortlessly connects the seasons.
PANTONE 13-0646 Meadowlark
The bold and lively Meadowlark, a confident and outgoing bright yellow shade highlights the Spring 2018 season. Glistening with joy and illuminating the world around us.
PANTONE 15-1520 Blooming Dahlia
With its seemingly suggestive scent, the subtly alluring Blooming Dahlia beckons us with its understated appeal.
PANTONE 18-1440 Chili Oil
Seasoned yet season-less. Chili Oil is an earthy brown based red that adds flavourful definition to the Spring 2018 palette.
TO FLOWER THE WORLD VIA SOCIAL MEDIA
Show us your Gerbera floral designs on Social Media, use the hashtags #ozexport and #toflowertheworld or tag us @ozexport and we will share your floral designs!
Last month’s top floral designs:
Credits: @kwitnace_horyzonty | @ewajopek | @kwiatyimiut
FLOWER AGENDA 2018
The upcoming weeks the different types of Gerberas are in the spotlight of the Flower Agenda. The inspirational images above are produced by the Flower Council. Keeping in mind the Horticulture Sector Trends for 2018. These trends are a translation of the latest consumer trends. We focus specifically on the horticultural sector.
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At OZ Export we do not only deliver beautiful flowers, but we offer you great customer service as well. This includes marketing and sales support. Every month we make a free digital promo kit for our loyal customers. If you like to receive this promo kit, please ask your Account Manager. Or contact our Marketing department directly by sending an e-mail to: email@example.com.Back to overview