DÜMMEN ORANGE NEW CHRYSANTHEMUM ROADSHOW 2.0!

Last Wednesday we had a pleasant surprise, because Dümmen Orange visited us with their new promotional concept: Greenhouse with flower experiments on wheels!

They produced a small greenhouse concept where they show the new Chrysanthemum varieties they are developing right now. They are touring around with this new flower concept. Due to our great partnership we were the lucky ones to come and check them out first.

OZ Export - Flower Export - Dummen Orange Chrysanthemum New Promotion Concept

 

THE STORY OF THE ROADSHOW 2.0

The whole idea behind this tour is to bring the new varieties of Chrysanthemum to Chrysanthemum specialists and the account managers at flower exporting companies.

The idea began three years ago and started with a road show 1.0. The concept was designed to receive as much feedback as possible from the professionals, because feedback is very important to Dümmen Orange.To show the professionals and the industry what they have done with the feedback, they came up with a road show 2.0. It is a fun way of giving an update on the current developments of the Chrysanthemum stages. That is why this new concept is divided in three areas:

  1. The breeding selection
  2. ‘High potentials’
  3. ‘By you’ selection.

 

BREEDING SELECTION AND THE ‘HIGH POTENTIALS’

The current assortment within the Roadshow 2.0 by Dümmen Orange is a range of over 90 new Chrysanthemum numbers.

One section is filled with flowers that are in an early stage within the breeding proces. The other section contains a selection of flowers that is calles: the high potentials. These are the varieties of which Dümmen Orange expects to be successful, a preview of possible new introductions to the market.

OZ Export - Flower Export - Dummen Orange High Potentials Chyrsanthemum

 

‘BY YOU’ SELECTION

This segment shows which varieties were chosen by the industry in the first Roadshow as high potentials. This resulted in to new (emerging) market introductions. Take for example Chrysanthemum Veronica and Pina Colada. They caught the eye of the specialists with their bright green heart. Now Chrysanthemum Pina Colada is even available multiple colours!

OZ Export - Flower Export - Dummen Orange By You Selection Chrysanthemum

Interested in other flowers by Dümmen Orange? Check out our visit to their novelty Rose Show here.

 

HOW DO THE SPECIALIST CHOOSE THE MOST POTENTIAL VARIETIES?

Our purchasing specialists base their feedback on knowledge they have gained throughout the years, but they have three main focus points:

  • Colour
    The heart of the Chrysanthemum has to be green according to the industry. This reminds them of fresh flowers. Other coloured hearts are available, but they are not as popular.A flower needs to have strong or bright colour(s) to be seen as a high potential flower for the majority of the industry. If some petals have a vague colour they won’t receive as much positive feedback. Soft, pastel or bi-coloured Chrysanthemums are often better for niche markets, like weddings or modern floral designs. So if you like to stand out, these unique colours are perfect for you.
  • Shape
    The shape of a Chrysanthemum is also very important in order to be taken further into the breeding process. For example, a pompom Chrysanthemum needs to be perfectly round.
  • Availability/ Year-round production
    Our specialist always think about what would be most convenient for our customers and their clients. That’s why, on the long-term, a flower with longer production period is seen as more favourable than a flower with a short period of availability.

Dümmen Orange takes in account all the feedback given by the professionals. Favourable or unfavourable feedback, this has consequences on the next steps in the breeding process.

OZ Export - Flower Export - Dummen Orange Chrysanthemum

 

DO YOU KNOW WHY CHRYSANTHEMUM HEARTS TURN YELLOW?

Originally, a flower always has the urge to reproduce itself and that’s why it produces pollen, causing the heart of the flower to turn yellow instead of green. Yet, people find a flower more beautiful with a green heart, which makes the breeding process very difficult.

Want to see all the ‘selected by you’ varieties on the market? Check out our webshop or app to pick our your favourite.

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