CALLA [ZANTEDESCHIA] IN THE OUR FLOWER PITCH!
A new month, means a new flower in the spotlight! That’s why this week we filled our Flower Pitch with May’s Flower of the Month: the Zantedeschia. The Zantedeschia is often named Calla and is available in many colours.
The Calla is available almost all year round; 48 weeks per year. That is due to grower De Haas Callas, because they have different production locations so that you won’t have to miss this natural beauty. The flower nursery De Haas is specialized in growing Callas, which results in high-quality flower.
Our German account manager Markus holding the Calla eye-catcher of our Flower Pitch.
CALLA OR ETHIOPIAN ARUM LILY?
The Calla used to go by the impressive name of the Ethiopian Arum Lily. It originates from an area extending from South Africa to Malawi, where it grows in swamps. The areas where it grows are alternately marshy and dry. This means that the Calla is not only beautiful, but also strong.
PURE, SYMPATHY AND LUCK
The Calla has various symbolic meanings. It is considered a flower of purity and sympathy, and represents beauty.
The Calla is also considered a lucky flower. This dates from the Greek and Roman period. They associated the flower with festivities and enjoyment, because the shape of the bloom resembles a goblet used for drinking. Although many centuries have passed since then, the Calla has always retained this meaning.
From left to right: Zantedeschia Rudolf, Zantedeschia Paco, Zantedeschia Ventura and Zantedeschia Zazu.
THE SPATHE OF THE CALLA
The Calla offers plenty of choice when it comes to colour. The flower comes in white, red, yellow, pink, purple, orange, green, black and bi-coloured. The most noticeable aspect of the Calla is the beautifully shaped spathe. This spathe is actually a petal, and emerges serenely and majestically from the stem. It’s a kind of wrap that slowly opens up until you can look deep into the heart of the plant. The actual flowers are very small and are located on the elongated spadix in the centre of the spathe.
Zantedeschias: 1 Paco, 2 Crystal Clear, 3 Trinity, 4 Ventura, 5 Cantor, 6 Gold Medal, 7 White Ideaal, 8 Pink Juwel, 9 Gold Medal, 10 Romance and 11 Zazu.
CARE TIPS FOR CALLAS
Give your customers the following tips so that they can get optimum enjoyment from their Callas:
• Always use clean tools!
• Hold the flowers by the stem and trim the stems diagonally.
• Place the Callas in a clean vase with clean water.
• Add cut flower food to the water. Chrysal flower food is available in the OZ Export webshop.
• Regularly trim the stems a little, and remove any stems that have become slimy.
• Don’t place your flowers in a draught, in direct sunlight or near a source of heat.
• Don’t place your flowers near the fruit bowl. Fruit naturally emits ethylene gas, which causes flowers to age rapidly.
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