GET INSPIRED BY AUGUST’S FLORAL TREND MOOD BOARD
Summer is associated with colour, warmth and happiness: beautiful sunny days welcome blooms like the Delphinium, Allium and Gladiolus. August is the perfect month to present these flowers, typical of this wonderful season.
FLOWER OF THE MONTH AUGUST: SUMMER FLOWERS
Pale blue, bright blue, dark blue and lilacs, the Delphinium offers a shade of blue to suit you. You also have the choice of white, yellow, purple, red and pink varieties. The flower stem can reach a length of up to 2 meters. With a bit of imagination, you can see that the flower buds resemble dolphins. Hence the name Delphinium: the Latin word for dolphin. The flower also has parts that point backwards, which resemble a rider’s spurs, hence the commonly used name, larkspur.
The long, elegant stem of Alliums carry a stylish globe made more or less of tiny flowers. There are some 300 different varieties in colours ranging from white to purple and blue, and almost all of them bloom in the Summer.
Gladiolus come in white, red, yellow, pink, purple, orange, cream or have multiple colours per flower. Different varieties show simple singular or double flowers, a classic long stem, or the small ‘dwarf’ version. This hero likes to rise high and show off all its colours, from late spring until well into the autumn.
EASY BREEZY SUMMER BOUQUET RECIPE
Summer calls for a nice loose field bouquet. And because Delphinium, Allium and Gladiolus are washing the Flower Agenda with colour this month, we’ve opted for a bouquet recipe featuring these stars of the summer months.
- Ammi majus (bullwort)
Check our webshop or app, select the category: other. Here you find oasis, floristry supplies and Chrysal products for the flower professional. If you are searching in our webshop, please use the botanic names.
AUGUST’s COLOUR PALETTE
For many consumers, a classic colour is the mainstay of their home and the foundational core upon which they start building their own personal style. By adding strong colours you can add that extra creativity and personality. The bright yellow is a true Summer colour, while the greens cools it down. Ty it all together with the trendy and fasicnating purple colour of the year and your masterpiece is complete!
PANTONE 11-0608 – COCONUT MILK
Coconut Milk represents the classic mainstay of a white and/or off-white for the Spring 2018 season.
PANTONE 14-4202 – HARBOR MIST
A mid-tone dove gray; Harbor Mist solidifies the Spring 2018 palette.
PANTONE 13-0646 – MEADOW LARK
The bold and lively Meadowlark, a confident and outgoing bright yellow shade highlights the spring 2018 season, glistening with joy and illuminating the world around us.
PANTONE 16-5533 – ARCADIA
Hinting at retro yet at the same time modern, Arcadia is a cooler, cleaner take on green that with its tinge of blue undertone takes us into a new direction for the Spring 2018 season.
TO FLOWER THE WORLD VIA SOCIAL MEDIA
Show us your Summer and wedding floral designs on Social Media, use the hashtags #ozexport and #toflowertheworld or tag us @ozexport and we will share your floral designs!
FLOWER AGENDA 2018
The upcoming weeks the Lilium is in the spotlight of the Flower Agenda. The inspirational images above are produced by the Flower Council. Keeping in mind the Horticulture Sector Trends for 2018. These trends are a translation of the latest consumer trends. We focus specifically on the horticultural sector.
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At OZ Export we do not only deliver beautiful flowers, but we offer you great customer service as well. This includes marketing and sales support. Every month we make a free digital promo kit for our loyal customers. If you like to receive this promo kit, please ask your Account Manager. Or contact our Marketing department directly by sending an e-mail to: email@example.com.
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